Sports betting firm, Betika, gifted the teams with an extra Ksh2 million over and above their existing contract terms.
The boost comes less than 3 months after an initial Ksh90 million sponsorship deal with the Football Kenya Federation which aims to support the second-tier football teams through the 2019 – 2022 season.
Speaking during the kit presentation, the firm’s Business Head, John Mbatiah expressed his pleasure at rewarding the various teams.
From left, Kandanda House CEO Barry Otieno, FKF Boss Nick Mwendwa and Betika Business Head John Mbatia (extreme right) handing a jersey to a Betika National Super League representative on February 24.
“We are happy to boost the Betika National Super League with an extra 2 Million shillings in addition to the Ksh 90 Million that we initially committed to.
We are also happy that we have set the pace for our peers to rise up to the challenge and support the community by giving back to worthy causes,” he announced.
The firm also presented full football team kits and footballs to the 20 teams competing for the coveted winners’ cup during the September 2019 to May 2022 season.
“The monetary boost and football equipment brings hope and motivation to the clubs and players,” Football Kenya Federation (FKF) President Nick Mwendwa stated during the special presentation.
Betika’s partnership with FKF has had some much needed positive impact with the clubs by improving the standards of the game as the focus shifts to nurture talent both at the grassroots and national level by providing them with the necessary financial support to help them get promotion to the main league and also give them exposure by offering them a platform to showcase their talent. </p>
Addressing the various club representatives, Mbatiah noted that the level of commitment in the training has improved as more teams can now afford to hire training grounds and get coaches that are motivated to grow the sport.
“The ‘Betika Na Community’ has now grown into a massive movement with a huge following across the country from as far as Turkana,
“We continue to reaffirm our commitment to investing in sports, arts, and culture across the country in 2020,” he stated.
He went on to announce that more surprises were in store for all their partners, adding that they were planning on their next major event which they plan to use to not only spot fresh talent but a provide a platform for their growth.
Here are a few images from the colourful event at Camp Toyoyo:
Betika representatives hand over kits and gifts to the National Super League team representatives at Camp Toyoyo on February 24.
Betika Kenya Business Head John Mbatiah addresses the press at Camp Toyoyo on February 24.