NewsFrom Milk Hawker to Heading Multi-Million Food Company

From Milk Hawker to Heading Multi-Million Food Company

-

- Advertisment -spot_img
Joseph Malel Choge is the face behind  Premier Food Industries Limited (Peptang) Limited, where he has been the CEO since 2018.

According to the company’s website, it engages in the production and exportation of fruit juices, jams, puree, cordials, and canned food products – that are naturally farmed and without any preservatives.

Speaking to the Business Daily on Friday, February 14, Choge intimated that he had never thought that his journey would bring him to where he is right now.

“I grew up in Kitale, on a small farm. We grew maize and sold milk. I’d carry 100 litres of milk on my motorbike and take it to town daily. In fact, after high school, I didn’t want to go to university. I didn’t see the need to because I was making so much money,” he stated.

Joseph Malel Choge

He, however, narrated that his father pushed him to continue with tertiary schooling as a fallback plan and knowing him to be a strict military man, he had no option but to go to the university.

According to his LinkedIn profile, Choge holds a Bachelors degree in Mathematics and Operations Research and an MBA in International Management from the University of London.

He started off as an accounts assistant at Barclays before moving on to a more senior role at Unilever East and Southern Africa where he stayed for six years.

He then worked with Airtel in Gabon for about a year, but his star picked when he landed a spot as the general manager in charge of telecoms at the Industrial Promotion Services (IPS) in Uganda between 2017 and 2018.

After joining Premier Foods in May 2018, the company credited Choge for turning around the fortunes of the Ugandan company from making an annual loss of Ksh1 billion to profitability in barely a year.

“It was this achievement that earned Joseph a promotion to the position of Chief Executive Officer at Premier Foods Industries (Peptang) early this year. And since he arrived in May, Premier Foods has posted record double-digit profits growth that he hopes to sustain as part of his five-year plan,” reads a statement on the company’s website dated December 2018.

Peptang CEO Joseph Choge (left) is interviewed by a K24 reporter after addressing the
Peptang CEO Joseph Choge (left) is interviewed by a K24 reporter after addressing the Go For It Campaign in Nairobi on October 16, 2019.

Choge, 38, told Business Daily that his past experiences were what encouraged him to keep working hard every single day to ensure a life of sufficiency.

“I am inspired by the small-scale tomato farmer who reminds me of my mother, toiling hard to increase output just to get that school fees for their kids,” he was quoted.

Choge has been married for 11 years now and has 3 children.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

Ex-Govt Official in Ksh1.3 Billion Scandal Hospitalised After Court Release

Former Nairobi Provincial Commissioner Davis Nathan Chelogoi is set to receive ongoing medical treatment at a hospital in the...

Raila Allies Pile Pressure on Ruto as Talks Hit Dead End

National Assembly Minority Leader Opiyo Wandayi, a close ally of opposition leader Raila Odinga and a senior member of...

'They’re Jealous of Me', Nakhumicha Over Recent Criticism

Cabinet Secretary (CS) for Health Susan Nakhumicha has strongly condemned the individuals criticising her over allegations of underperformance within...

Court Orders City Lawyer Behind Ksh 283M Scam to Refund Loot

The High Court on Thursday ordered a Nairobi lawyer to refund Ksh25 million he is accused of obtaining fraudulently. While...
- Advertisement -spot_imgspot_img

How to Buy Cryptocurrency with M-Pesa in Kenya: A Step-by-Step Guide on Binance

Are you a Kenyan interested in purchasing cryptocurrencies using M-Pesa? Although direct purchases of cryptocurrencies via M-Pesa are currently...

How to Buy Bitcoin with M-Pesa in Kenya: A Step-by-Step Guide on Binance

Are you a Kenyan interested in buying Bitcoin using M-Pesa? While there's currently no direct way to purchase Bitcoin...

Must read

Ex-Govt Official in Ksh1.3 Billion Scandal Hospitalised After Court Release

Former Nairobi Provincial Commissioner Davis Nathan Chelogoi is set...

Raila Allies Pile Pressure on Ruto as Talks Hit Dead End

National Assembly Minority Leader Opiyo Wandayi, a close ally...
- Advertisement -spot_imgspot_img

You might also likeRELATED
Recommended to you