Ahead of Africa Day on May 25, Instagram has launched its international and pan-African campaign ‘Made by Africa, Loved by the World’.
In a statement on Tuesday, Meta said this year’s campaign celebrates women of impact, spotlighting four trailblazing women.
Now in its fourth year, the women featured in this year’s campaign hail from Kenya, Nigeria, South Africa and Egypt.
Victoria Kimani, Eniola Aluko, Bontle Modiselle and Tasneem Elaidy tell their inspiring stories in four beautiful short films highlighting their successes, challenges and passions.
The films were shot in collaboration with five rising filmmakers Haya Khairat from Egypt, Michael Rodriques from South Africa, Nyasha Kadandara from Kenya and London-based Nigerian Aaliyah Mckay alongside co-director Shehroze Khan.
These films amplify the unique voices and stories of women who are changing the way Africa is viewed on the international stage.
Speaking about the campaign, the Communications Director of Africa, Middle East and Turkey (AMET) at Meta Kezia Anim Addo said;
“For the fourth year running, we’re incredibly excited to shine a spotlight and celebrate just some of the amazing women from across the continent and beyond, who are having a remarkable impact globally.”
Addo said that women are contributing to positively shaping the female African narrative and inspiring change across football, music, entertainment and culture.
“At Instagram, we’re deeply rooted in culture and connection, and we know our platform provides the perfect space to showcase passions and creativity, whilst inspiring a worldwide audience,” she said.
Meta noted that the women have built a global presence through their exceptional talents and passions across sports, entertainment and even music.
As part of the campaign, Instagram is also partnering with local African content creators to host the third edition of its community challenge, ‘#ShareYourAfrica.’
It is aimed at bringing together emerging and established content creators to create a movement and celebrate what it means to be African.
One of the stars, Kenyan singer, songwriter and entertainer Victoria Kimani is known for her distinctive blend of RnB, Afropop and Hip-Hop.
“Victoria has carved a successful path in the African music scene and beyond, collaborating with well-known local and global artists and was once referred to by the Grammy Awards as ‘Kenya’s Best Kept Secret’,” Meta said.
South Africa’s award-winning dancer and influential figure Bontle Modiselle is also among the stars.
Bontle has won numerous awards, including ‘Africa Movie Academy Award’ and has travelled the world showcasing her impressive dance skills
The other star is Nigeria’s Eniola Aluko who is a trailblazer in women’s football.
Meta said her contributions to the women’s game have made her a significant figure in the world of sports.
“Eniola has played for some of the world’s leading football clubs and recently made history by becoming the first African female to make the board of Italy’s female top-flight football club FC Como Women,” Meta said.
Instagram is also celebrating Egypt’s Tasneem Elaidy.
Elaidy is a singer and songwriter with strong vocals whose songs have earned her international recognition.
She started on social media, releasing cover songs and original music.
“Elaidy went viral after releasing her version of a popular song and today, she has a growing audience of nearly 2 million followers on Instagram, 3 million on TikTok and over 100 million combined views for her music,” Meta said.